[NIFL-AALPD:1233] RE: Online PD--Why learners leave

From: Marrapodi, Jean (JMarrapodi@phcs.com)
Date: Mon Mar 29 2004 - 13:20:22 EST


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From: "Marrapodi, Jean" <JMarrapodi@phcs.com>
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Subject: [NIFL-AALPD:1233] RE: Online PD--Why learners leave
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In Debra Hargrove's post, she commented:
"We had only one problem.... we weren't RETAINING participants in our 
Retention Web-Based Training! Sure, we had loads of educators logging on, even from 
out of state. But for some reason, they weren't finishing the material. After a 
lengthy process of emailing and calling those who did not complete, we 
realized that our primary purpose for developing this online learning was NOT the 
only reason people signed up. For many, they didn't need in-service points.. they 
were just there to get the information and resources and then they left! 
Measuring the success of our course took on a whole new meaning. In our newer 
trainings, we've now included a section that asks, "Why are you here?" with options 
like, "To receive In-service Points" to "Just gathering information." "

This is a great way to handle this. So often people come for what they are looking for, like they would access a website, and leave when they have found the info they needed. In training we call this Just In Time training, and specifically create resources to provide this type of support.

It is not uncommon for e-learning participants to drop out of an online program whether it is for PD or for training or for personal development. This type of discussion occurs in the online world of e-learning designers and trainers on a regular basis. One of the things with online PD, like any PD, is that it must meet the needs of the learner. With online learning, they're always one click away from bailing. It's a constant dilemma of "if we build it, will they come?" 

Some of the problem is from poor instructional design. Why bother to read a lecture? Many expect advertising agency level of graphic design whenever they utilize the web, and come anticipating a tv-like experience. That won't happen in an e-course designed by a beginning designer. Some of it is a learning style thing. I've completed my Masters in Online Instructional Design totally online in an asynchronous format through Capella University, and am in the process of finishing up the PhD in Adult Ed in the same forum. I also like to participate in the Barnes and Noble online classes for enrichment. I'm a visual learner, and in Myers-Briggs speak, highly intuitive (ENFP), so this works well for me. I also work really hard in these courses. I also do software training over the internet in a synchronous format. For me, it's an ideal format. For others, it isn't always that way.

My 22 year old son works in NYC, and automatically uses the computer to simplify things. His older peers don't think that way. For Eric, technology is a tool he uses without thinking. For some older folks, it's taking the ideas and figuring out how to implement them, and the technology takes an extra step because of the learning curve to use it. That may also be an impediment for our teachers. Historically Adult Ed has not been on the leading edge of technology so they may not have the experience with the tools to make it automatic. Those of us on this listserv, even, if we asked a poll of 10 colleagues which listservs they participate in, we'd likely get 9.5 blank stares. I'm in a company that works with technology all the time, but I am the only one on the training staff who pays attention to any listservs. These keep me on the leading edge, and discussions like this form a good piece of my ongoing professional development.

In adult ed, we've repurposed from a lot of places for our material. If we're going to do online learning, it's a good idea to leverage the lessons learned from the e-learning pioneers before us and partner when we can utilize those resources. ASTD (American Society for Training and Development: http://www.astd.org) and the eLearning Guild (http://www.elearingguild.com) are just two of the myriad of resources out there.

Don't lose hope. It may not be the learner's non-interest. There are likely other factors at play.

Jean Marrapodi
Senior Education Specialist
Private Healthcare Systems



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