[NIFL-FAMILY:278] Re: Reaching your target audience

From: Betsy Cornwell (Betsy_Cornwell@sad17.k12.me.us)
Date: Tue Sep 25 2001 - 08:29:32 EDT


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From: "Betsy Cornwell" <Betsy_Cornwell@sad17.k12.me.us>
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Subject: [NIFL-FAMILY:278] Re: Reaching your target audience
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I missed Susan's message because I'm one of those users whose email
program doesn't read HTML so please forgive me if I'm being repetitive.  

If you really want to reach children from at-risk environments, there will
be no substitute for word-of-mouth.  Statistically you can expect that up
to 40% of the parents will be unable to read at a functional level.  As a
result, they often avoid print, meaning that posters, fliers, newspaper
articles etc. will have little impact.  If you're not familiar enough to
approach the parents personally, make contact with the people at Head
Start (pre-schoolers often have older siblings), the job service or other
service agencies who can make the personal contact for you.  If teachers
have a good relationship with the parents, they may also be willing to
make personal phone calls for you.  Recruiting children quickly is a good
goal but unless you have a structure already in place, it may be something
that just takes time.

By the way, several of the messages on the listserv recently have had
attachments with no reference to them in the message.  Are these
attachments being sent deliberately?  Am I missing something by not
opening them?

Betsy Cornwell, coordinator
West Paris Family Learning Project
Agnes Gray School
170 Main St.
West Paris  ME  04289
(207) 674-2332
betsy_cornwell@sad17.k12.me.us



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