[NIFL-FAMILY:285] Re: Reaching your target audience

From: BRmidwest@aol.com
Date: Tue Sep 25 2001 - 19:27:14 EDT


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Subject: [NIFL-FAMILY:285] Re: Reaching your target audience
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Actually, I believe that "at risk" was coined when people determined that 
"disadvantaged" was disparaging (and "poor" sounded hopeless and too 
sweeping).  The idea was to come up with an alternative to "disadvantaged" 
that did NOT, in fact, ascribe "blame" to or judge the individual.  

In my opinion, "at risk" is a very vague term, but I do not see that it 
implies where the risk is coming from.  For example, I live in Chicago where 
it gets darn cold in the winter.  Chicagoans are "at risk" for slipping on 
the ice.  There's no moralizing or judgment involved.  Kids who live in old 
houses--whether they be shacks or mansions--are "at risk" for developing lead 
poisoning from lead-based paint.  Again, no judgment--just fact.  

I think "at risk" is just another "politically corrected" term that 
inevitably becomes politically incorrect through use.  

"At risk"'s chief shortcoming, in my view, is that anyone who is not hip to 
this fleetingly acceptable lingo will logically want to ask "at risk for 
WHAT?"



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