[NIFL-FAMILY:1335] Help - Looking for Polling Data

From: Carson Judy (Judy.Carson@po.state.ct.us)
Date: Mon Nov 25 2002 - 17:52:25 EST


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From: Carson Judy <Judy.Carson@po.state.ct.us>
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Subject: [NIFL-FAMILY:1335] Help - Looking for Polling Data
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How do low wage families, the general public and policy leaders understand
family literacy?  What messages move them to action?  Who are credible
messengers?  These are some of the questions we are trying to answer with a
'social marketing' project in Connecticut in order to develop successful
outreach strategies. 

We are in the process of developing our questionnaires and interviews and
are looking for other instruments that have been used to collect these kinds
of data and the results.  We are aware of the work NCFL has done with the Ad
Council, but are wondering if others have surveys that get at these
questions.

Thanks for any help you can provide.

Judy Carson
CT State Department of Education
P.O. Box 2219, Room 227
Hartford, CT  06145-2219
Phone:  860/713-6576
Fax:  860/713-7024
E-mail:  judy.carson@po.state.ct.us



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