[NIFL-FAMILY:1645] Re: media literacy

From: sarah bassuk (s_bassuk@yahoo.com)
Date: Thu Aug 28 2003 - 13:59:21 EDT


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From: sarah bassuk <s_bassuk@yahoo.com>
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Subject: [NIFL-FAMILY:1645] Re: media literacy
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Hello. I find this to be very interesting but when I
go to the website I cannot seem to open any ads. Can
you give me some instructions on how to open the ads
under discussion. Thanks, Sarah


--- Janet Isserlis <Janet_Isserlis@Brown.EDU> wrote:
> A colleague has sent me a link to a set of print and
> television ads 
> developed by the AdCouncil, and online at 
> http://www.adcouncil.org/campaigns/fam_lit/
> 
> I find the messages conveyed in these ads to be
> disturbing, 
> condescending and lacking any sense of recognizing
> the many strengths 
> and abilities that adults and families possess -
> regardless of their 
> fluency with literacy.
> 
> Seems to me that an analysis of these ads would
> provide an 
> interesting starting point for intergenerational
> literacy 
> practitioners and learners -- who are the people
> represented in these 
> ads?  What are the ads trying to convince the
> viewer/consumer to do? 
> Why are particular locations featured in the ads? 
> What choices were 
> made about verbal, musical and visual communication?
> 
> What do others think?
> 
> Janet Isserlis



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