Return-Path: <nifl-family@literacy.nifl.gov> Received: from literacy (localhost [127.0.0.1]) by literacy.nifl.gov (8.10.2/8.10.2) with SMTP id h7SI6A724542; Thu, 28 Aug 2003 14:06:10 -0400 (EDT) Date: Thu, 28 Aug 2003 14:06:10 -0400 (EDT) Message-Id: <3F4E43C7.2DCA70FF@lacnyc.org> Errors-To: listowner@literacy.nifl.gov Reply-To: nifl-family@literacy.nifl.gov Originator: nifl-family@literacy.nifl.gov Sender: nifl-family@literacy.nifl.gov Precedence: bulk From: Marguerite Lukes <mlukes@lacnyc.org> To: Multiple recipients of list <nifl-family@literacy.nifl.gov> Subject: [NIFL-FAMILY:1646] Re: media literacy X-Listprocessor-Version: 6.0c -- ListProcessor by Anastasios Kotsikonas Content-Transfer-Encoding: 7bit Content-Type: text/plain; charset=us-ascii X-Mailer: Mozilla 4.77 [en] (Win98; U) Status: O Content-Length: 1245 Lines: 44 I saw the first of these ads in the Sports section of the New York Times. It was the one depicting a dark hallway of an apartment building covered with graffiti. At first I did not understand the ad nor its intended message. And who knows why I was even flipping through the back pages of the sports section! There is another ad depicting a buzzer plate of an apartment building that looksvery much like the entrance to my building (or 90% of the apartment buildings in New York City). A colleague saw it and said, "Hey! That's where my grandmother lives." What concerns me is the negative nature of these messages, the apparent pathologizing of stereotypical images that are meant to be iconographic of "poverty," and the fact that the images implicitly reflect a whole array of social problems that will not be "solved" by family literacy. To me, if we are doing outreach to inform people about family literacy (both potential participants and potential supports), we would do better not to reinforce such negative stereotypes. Marguerite -- Marguerite Lukes Director of Program Services Literacy Assistance Center 32 Broadway, 10th floor New York, NY 10004 tel: 212.803.3322 fax: 212.785.3685 mlukes@lacnyc.org http://www.lacnyc.org
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