[NIFL-FAMILY:1650] Re: media literacy

From: David J. Rosen (djrosen@comcast.net)
Date: Thu Aug 28 2003 - 22:42:53 EDT


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From: "David J. Rosen" <djrosen@comcast.net>
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Subject: [NIFL-FAMILY:1650] Re: media literacy
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Hello Ted,

Thank you for asking this question.

A few years ago the National Institute for Literacy produced some PSA's 
(and made them available for State Literacy Resource Centers -- and 
others -- to use free.) I liked that some (maybe all) showed an adult 
learner, saying succinctly how, for that person,  the "investment' in 
adult literacy and learning -- their time and effort, practitioners' 
efforts, and public and private funding for literacy programs --  was 
worthwhile.

I would like to see more PSA's with adult learners (including program 
graduates) talking about  how programs had helped them to  meet goals 
like:  reading to their children , helping their children with 
homework, becoming a citizen, getting a job or a better job, becoming 
more active in a faith-based organization, making a difference in their 
community, or getting into college or a job skills training programs. I 
would like more Americans to understand that adult literacy is a sound 
"investment" with "returns" to individual adults, their children or 
other family members, communities, employers, and the economy.

David J. Rosen

On Thursday, August 28, 2003, at 02:36 PM, Ted Rohling wrote:

> I find your point to be very interesting.  You ask important questions.
> What message would you focus on when you have 30 seconds for a tv psa? 
>  The
> first 15 seconds of these messages was spent highlighting some of the
> conditions that those of limited literacy face (not all but most).  The
> second 15 seconds highlighted the positive nature of the family 
> literacy
> environment.  You now have 30 seconds.  What does your scratch pad 
> contain?



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