[NIFL-FAMILY:1649] Re: media literacy

From: David J. Rosen (djrosen@comcast.net)
Date: Thu Aug 28 2003 - 22:25:50 EDT


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From: "David J. Rosen" <djrosen@comcast.net>
To: Multiple recipients of list <nifl-family@literacy.nifl.gov>
Subject: [NIFL-FAMILY:1649] Re: media literacy
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Hello Ted,

Thank you for asking this question.

A few years ago the National Institute for Literacy produced some PSA's 
(and made them available for State Literacy Resource Centers -- and 
others -- to use free.) I liked that some (maybe all) showed an adult 
learner, saying succinctly how, for that person,  the "investment' in 
adult literacy and learning -- their time and effort, practitioners' 
efforts, and public and private funding for literacy programs --  was 
worthwhile.

I would like to see more PSA's with adult learners (including program 
graduates) talking about  how programs had helped them to  meet goals 
like:  reading to their children , helping their children with 
homework, becoming a citizen, getting a job or a better job, becoming 
more active in a faith-based organization, making a difference in their 
community, or getting into college or a job skills training programs. I 
would like more Americans to understand that adult literacy is a sound 
"investment" with "returns" to individual adults, their children or 
other family members, communities, employers, and the economy.

David J. Rosen




On Thursday, August 28, 2003, at 02:36 PM, Ted Rohling wrote:

> I find your point to be very interesting.  You ask important questions.
> What message would you focus on when you have 30 seconds for a tv psa? 
>  The
> first 15 seconds of these messages was spent highlighting some of the
> conditions that those of limited literacy face (not all but most).  The
> second 15 seconds highlighted the positive nature of the family 
> literacy
> environment.  You now have 30 seconds.  What does your scratch pad 
> contain?
>
> Ted
>
> ---> -----Original Message-----
> ---> From: nifl-family@nifl.gov [mailto:nifl-family@nifl.gov]
> ---> On Behalf Of Janet Isserlis
> ---> Sent: Thursday, August 28, 2003 12:33 PM
> ---> To: Multiple recipients of list
> ---> Subject: [NIFL-FAMILY:1644] Re: media literacy
> --->
> --->
> ---> Sarah and all
> --->
> ---> thanks for this response.  I had a feeling, from your
> ---> earlier message, that this might have been the case, and
> ---> again, as I suggested earlier, does raise important
> ---> questions about who views these messages, how they're
> ---> perceived by different people, and ultimately, how they
> ---> assist adults who wish to participate in
> ---> adult/intergenerational learning programs to do so.
> --->
> ---> Janet
> --->
> ---> ============================================================
> ---> From: Sarah Beaman-Jones <sbeaman@webster.edu>
> ---> Date: 2003/08/28 Thu PM 01:23:39 EDT
> ---> To: Multiple recipients of list <nifl-family@literacy.nifl.gov>
> ---> Subject: [NIFL-FAMILY:1643] Re: media literacy
> --->
> ---> The participants were selected from adult education
> ---> classes.  The interviews were held in the main adult
> ---> education building in the city.  I was there because I did
> ---> not want any one of them to be intimidated or treated
> ---> insensitively.  They were not. Sarah Beaman-Jones, MAT
> ---> Literacy Program Developer LIFT-Missouri 500 Northwest
> ---> Plaza, suite 601 St. Ann, MO  63074
> --->
> ---> 314-291-4443 ext. 206
> ---> 800-729-4443
> ---> 314-291-7385 [fax]
> ---> sbeaman@webster.edu
> ---> www.lift-missouri.org
> --->
> --->
> ---> ============================================================
> --->
> --->
>



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