[NIFL-FOBASICS:1351] VALUE's "SUMMER OF WHY" Campaign

From: Barbara Garner (b.garner4@verizon.net)
Date: Wed Mar 30 2005 - 10:30:55 EST


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Subject: [NIFL-FOBASICS:1351] VALUE's "SUMMER OF WHY" Campaign
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Here's a posting from VALUE, the national learner organization, about
raising awareness of the value of ABE. Perhaps local discussion could also
explore the discussion we've been having on this list, about "Why the GED"--
Barb Garner
 
March 29, 2005

The "Summer of Why" Campaign

What is the Summer of Why campaign?

It is time that we, the adult learner, our families, our friends, volunteer
tutors, and teachers, explain in our own words why adult basic education and
literacy is important.

Why the Summer of Why campaign?

Adult learners can and must help shape adult education's uncertain future. 
Adult learner successes validate their program's importance. Adult learners'
belief in adult basic education and literacy make them compelling
spokespersons. The adult education field needs to show funders that adult
learners are hard-working Americans striving to better themselves - changing
the stereotype from their being a drain on society's resources to a vast
resource of under-realized human potential to better themselves, their
employer, their families, and their communities. We as adult learners must
step up and answer the question: "Why is adult education important?" Summer
is the best time for this campaign because programs have more time then and
the summer is when adult education has its weakest public voice.

How will the Summer of Why work?

During April and May we would like adult learners to get together with each
other, their families, friends, and teachers to discuss why adult education
is important to them. We know that is something that is hard to talk about,
so we would like them to discuss it in a safe environment with people they
are comfortable with. Then we would like them to send a handwritten letter
including their name and address to VALUE's National Office by June 1st
explaining to us why adult education is important to them. Then at the
beginning of the summer, VALUE will hold a press conference where we will be
reading some of these testimonials. We will also release some of them to the
press. In addition, VALUE will hand deliver these testimonials to
legislators, so they can learn how important adult basic education is in the
communities they represent. Then all summer long we are asking adult
learners to get out into the public - on the radio or television, or in the
newspapers - educating the public to why adult basic education is so
important. Suggestions include asking their program to host an event, such
as a town talk or fundraiser, where the press can meet adult learners to
help to get the message out.

How can a local program help?

You can encourage your students to talk about this topic. You will find that
your students want to, but are sometimes afraid to talk. Develop a safe
environment for them to talk with each other. Encourage them to write to us.

We know that writing is not fun for an adult learner. Maybe you could do it
as part of a lesson. Gather the letters from your program and send them to
us. 
This is not just for adult learners; the Summer of Why is also their
families, friends, and volunteer tutors/teachers.

How can a state organization help?

You can encourage programs in your state to participate in the Summer of
Why. 
Help to gather up the letters from throughout your state, and help to
coordinate getting press for the adult learners in your state. You could
also hold events at the state level to keep the press aware of this issue.

How can a national organization help?

You can encourage your members to discuss this issue and to reach out to the
press all summer long. You can join us for the press conference in
Washington in early June and help get adult learners to this event.
==================================================
Contact the VALUE National Office for more information:
<office@valueusa.org>
www.valueusa.org

Tel: (610) 876-7625
Fax: (610) 876-1996

VALUE, Inc.
2217 Providence Ave., Second Floor
Chester, PA 19013
==================================================



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