[NIFL-HEALTH:2508] Re: Pre-testing with your audience

From: Bertha Mo (bertiemo@yahoo.com)
Date: Tue Aug 08 2000 - 21:58:00 EDT


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From: Bertha Mo <bertiemo@yahoo.com>
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Subject: [NIFL-HEALTH:2508] Re: Pre-testing with your audience
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Good point.  Bertie Mo
--- jann keenan <jkeenan@erols.com> wrote:
> Hello list members. I have a quick comment on naming
> Jewel's site. I
> suggest pre-testing a few of the top names you like
> with the folks who will
> be using your services. Imagine they'll be able to
> tell you what works well
> for them. 
> 
> Too often we health professionals find ourselves in
> the position of trying
> to decide what will work. My staff and I conduct
> lively brainstorm sessions
> and come up with some dandy ideas we THINK are right
> on, but we don't go to
> press until we take the time to see if we truly are
> on target with our
> intended audience. Pre-testing does not have to be a
> big production, but
> you can get big input. Hope this helps you Jewel. I
> wish you grand success
> in you endeavor.
> 
> Enjoy the rest of the summer all.
> 
> Regards, 
> Jann Keenan, Ed.S.
> President, The Keenan Group, Inc.--Plain Language
> Specialists
> 9862 Century Drive
> Ellicott City, MD 21042
> www.keenangroupinc.com
> jkeenan@erols.com
>
-----------------------------------------------------
> Click here for Free Video!!
> http://www.gohip.com/freevideo/
> 


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