Return-Path: <root> Received: (from root@localhost) by literacy.nifl.gov (8.10.2/8.10.2) id f7VBqg909291 for health-archive@nifl.gov; Fri, 31 Aug 2001 07:52:42 -0400 (EDT) Resent-Message-Id: <200108311152.f7VBqg909291@literacy.nifl.gov> Received: from inside.sickkids.on.ca (mail.sickkids.on.ca [142.20.67.51]) by literacy.nifl.gov (8.10.2/8.10.2) with ESMTP id f26Lh1903784 for <nifl-health@nifl.gov>; Tue, 6 Mar 2001 16:43:01 -0500 (EST) Received: from notessmtp01.sickkids.on.ca (notessmtp01.sickkids.on.ca [142.20.71.62]) by inside.sickkids.on.ca (8.10.0/8.10.0) with SMTP id f26Lt6b21020 for <nifl-health@nifl.gov>; Tue, 6 Mar 2001 16:55:06 -0500 Received: by notessmtp01.sickkids.on.ca(Lotus SMTP MTA v4.6.7 (934.1 12-30-1999)) id 85256A07.007748A2 ; Tue, 6 Mar 2001 16:42:53 -0500 X-Lotus-FromDomain: HSC From: michelle.black@sickkids.ca To: nifl-health@nifl.gov Message-ID: <85256A07.00774878.00@notessmtp01.sickkids.on.ca> Date: Tue, 6 Mar 2001 16:42:49 -0500 Subject: Re: [NIFL-HEALTH:2890] Patient feedback with video instructions Content-type: text/plain; charset=us-ascii Content-Disposition: inline Resent-From: root@literacy.nifl.gov Resent-Date: Fri, 31 Aug 2001 07:52:42 -0400 Resent-To: health-archive@nifl.gov Status: O Content-Length: 2158 Lines: 44 Greetings! I have an example that may not fit exactly with your request, but which I think is well worth sharing. This past summer I was part of a workshop on smoking cessation for low-literacy populations. One of the resources being promoted was a kit called "How Not to Smoke," a resource for women which was developed by a group in Toronto a few years back. It uses a video and companion "help book." Both the video and help book are friendly, attactive, very easy to read, representative of its audience, and very respectful of the viewer/reader. The way I think the video succeeds is in the way it works with the help book. At various points in the video, the spokeswoman instructs the viewers to stop the tape, and go do the chapter in their help book that deals with the issue that was just talked about in the video. There's even a big static stop sign saying "stop tape" that appears onscreen for an extended pause, just in case you're tempted to just keep watching. Each of the chapters is very short, and the interactive quizzes are extremely easy to get through. The pauses in the video are well-placed as well, breaking the information into manageable parts. Moreover, the spokeswoman encourages viewers to take a break if they need it, as they're going along. Photos of the "characters" in the video are repeated in the workbook, making an automatic connection between the video and book for the user. Many of the line drawings and other graphics--all very relevant, positive and attractive--are also in both the book and video. I wish I could take credit for being involved in this project! But in the meantime, it serves as an excellent example of clear communication principles used for behaviour change. I do admit, however, that I do not know how effective such a video would be without the accompanying booklet (which again raises the earlier issue of interactivity). Hope that helps. If anyone would like to get a copy of this, please let me know off-list. Cheers, Michelle Black Michelle Black Plain Language Writer Health Communication Service Centre for Health Information and Promotion (CHIP) The Hospital for Sick Children
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