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From: Stephanie (stephaniep@field.com)
Date: Wed Jun 27 2001 - 18:59:42 EDT


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From: Stephanie <stephaniep@field.com>
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Hello Health Literacy Colleagues-

I am a project director with Field Research Corporation in San Francisco; 
you may have heard of the famous "Field Polls" my company conducts on a 
regular basis relating to public opinion about policy and 
government-related issues in California.  However, we are a full-service 
research company with experience in a range of areas and we conduct studies 
nation-wide.

As I have an MS in public health and a dozen-odd years experience working 
in health departments, I work primarily with government and non-profit 
clients, mostly departments of health.  Right now I am working with the 
Medi-Cal administration (Medicaid in California) exploring how 
beneficiaries choose (or don't!) a managed health care plan.  We suspect 
that literacy may play a significant role, as the act of choosing a plan 
means reviewing a formidable stack of printed material and then filling out 
a form.

We will be conducting a telephone survey with beneficiaries and have an 
opportunity to add several questions regarding literacy.  I understand that 
determining literacy is no simple charge, but I am hoping that we can still 
perform some meaningful research in the space of a few questions. 
 Something around 10 questions, I think.  Is this a reasonable goal?  And 
can anyone point me to any survey instruments that I might be able to use, 
ideally along with norming data?

We really believe there is plenty of work to be done with literacy for the 
health departments, and hope this will be the first of many opportunities 
to explore its role in designing effective health communications.

Thanks for your help.

-Stephanie



Stephanie Prausnitz, MS
Project Director
Field Research Corporation
222 Sutter Street, Suite 200
San Francisco, CA 94108

415.392-5763
415.434-2541 (fax)
stephaniep@field.com



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