[NIFL-HEALTH:3547] Fear-based messages' effectiveness

From: Stephanie (stephaniep@field.com)
Date: Mon Feb 04 2002 - 16:46:12 EST


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From: Stephanie <stephaniep@field.com>
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Subject: [NIFL-HEALTH:3547] Fear-based messages' effectiveness
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Sorry that this is not directly related to literacy, but rather to content. 
 I am looking for research articles discussing the effectiveness of fear- 
or consequence-based messages in behavior change (example, should a teen 
pregnancy prevention ad accentuate the positive aspects of not being a 
parent or the negative consequences of early pregnancy and parenthood).  If 
you can point me to references or a more appropriate list, that would be 
wonderful.  Replies may be sent directly to me.  Thanks so much-

Stephanie Prausnitz
stephaniep@field.com



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