Return-Path: <nifl-health@literacy.nifl.gov> Received: from literacy (localhost [127.0.0.1]) by literacy.nifl.gov (8.10.2/8.10.2) with SMTP id g32JG0u10161; Tue, 2 Apr 2002 14:16:00 -0500 (EST) Date: Tue, 2 Apr 2002 14:16:00 -0500 (EST) Message-Id: <5.0.0.25.2.20020402141222.0218dcf0@postoffice.brown.edu> Errors-To: listowner@literacy.nifl.gov Reply-To: nifl-health@literacy.nifl.gov Originator: nifl-health@literacy.nifl.gov Sender: nifl-health@literacy.nifl.gov Precedence: bulk From: Christina Zarcadoolas <Christina_Zarcadoolas@brown.edu> To: Multiple recipients of list <nifl-health@literacy.nifl.gov> Subject: [NIFL-HEALTH:3641] scrambled message X-Listprocessor-Version: 6.0c -- ListProcessor by Anastasios Kotsikonas Content-Type: multipart/alternative; X-Mailer: QUALCOMM Windows Eudora Version 5.0 Status: O Content-Length: 6181 Lines: 137 --=====================_13959426==_.ALT Content-Type: text/plain; charset="us-ascii"; format=flowed At 01:58 PM 4/2/02 -0500, you wrote: My message ( I think the attachment) got scrambled into lots of glyphs. So here is the abstract I referred to. Thanks, chris NIH/ National Library of Medicine Health Sciences Publication Grant Award Health Literacy: A Guide for Health Professionals Christina Zarcadoolas PhD, Andrew F. Pleasant MA, David S. Greer MD. Abstract Low literacy, poor health and early death are strongly linked in this country and around the world. With approximately 50% of the American public reading at or below the 8th grade level, and the population becoming evermore diverse linguistically and culturally, communicating healthcare and health system information effectively have become complex public health issues. Most health information in print and on the web is written at 10th grade reading level and much higher. The growing complexity of medicine and health care as well as the changing demographics of the country has resulted in poor health literacy among many vulnerable populations including undereducated, low income, ethnic minorities and the elderly. The consequences of low health literacy include inadequate skills to understand and use health care, poor health outcomes, lack of social empowerment and self-efficacy and increased financial costs to the health care system. Thus, health literacy is a major public health issue. This book examines the critical role both basic literacy and health literacy play in public health. We place the discussion of health literacy in an historical context and clearly discuss communication models that can be used to analyze health messages. Central to the book are a number of case examples of specific health communications/ campaigns. Case studies include anthrax, colon cancer screening, breast cancer screening and genomics. These cases are used to discuss both unsuccessful and successful strategies for dealing with complexity in language, relevant cultural characteristics, health concepts, and science knowledge. The book presents best practice guidelines for writing and designing effective materials. The mediums we predominantly focus on are print communications, media campaigns and the world wide web. The target population for this book is health professionals including public health officials, health communicators and health educators as well as writers and designers working with them. Anticipated Completion of Manuscript: September 2003 Contact: Christina Zarcadoolas PhD. Center for Environmental Studies Brown University Box 1943 Providence, RI 02912 caz@brown.edu http://envstudies.brown.edu --=====================_13959426==_.ALT Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable <html> At 01:58 PM 4/2/02 -0500, you wrote:<br> <br> My message ( I think the attachment) got scrambled into lots of glyphs. So here is the abstract I referred to. <br> <br> Thanks,<br> chris <br> <br> <br> <font face=3D"Times New Roman, Times"><b>NIH/ National Library of Medicine <br> Health Sciences Publication Grant Award <br> Health Literacy: A Guide for Health Professionals<br> Christina Zarcadoolas PhD, Andrew F. Pleasant MA, David S. Greer=20 MD.<br> <br> </b><u>Abstract<br> </u>Low literacy, poor health and early death are strongly linked in this country and around the world. With approximately 50% of the American public reading at or below the 8</font><font face=3D"Times New Roman, Times"= size=3D1><sup>th</sup></font><font face=3D"Times New Roman, Times"> grade level, and the population becoming evermore diverse linguistically and culturally, communicating healthcare and health system information effectively have become complex public health issues. Most health information in print and on the web is written at 10</font><font face=3D"Times New Roman, Times"= size=3D1><sup>th</sup></font><font face=3D"Times New Roman, Times"> grade reading level and much higher. The growing complexity of medicine and health care as well as the changing demographics of the country has resulted in poor health literacy among many vulnerable populations including undereducated, low income, ethnic minorities and the elderly. The consequences of low health literacy include inadequate skills to understand and use health care, poor health outcomes, lack of social empowerment and self-efficacy and increased financial costs to the health care system. Thus, health literacy is a major public health issue. <br> <br> This book examines the critical role both basic literacy and health literacy play in public health. We place the discussion of health literacy in an historical context and clearly discuss communication models that can be used to analyze health messages. Central to the book are a number of case examples of specific health communications/ campaigns. Case studies include anthrax, colon cancer screening, breast cancer screening and genomics. These cases are used to discuss both unsuccessful and successful strategies for dealing with complexity in language, relevant cultural characteristics, health concepts, and science knowledge. The book presents best practice guidelines for writing and designing effective materials. The mediums we predominantly focus on are print communications, media campaigns and the world wide web. The target population for this book is health professionals including public health officials, health communicators and health educators as well as writers and designers working with them. <br> <br> Anticipated Completion of Manuscript: September 2003<br> <br> <b>Contact: <br> </b>Christina Zarcadoolas PhD. <br> Center for Environmental Studies<br> Brown University <br> Box 1943 <br> Providence, RI 02912<br> </font><font face=3D"Courier New, Courier"= color=3D"#0000FF"><u>caz@brown.edu<br> </u></font><font face=3D"Times New Roman, Times"><a= href=3D"http://envstudies.brown.edu/"= eudora=3D"autourl">http://envstudies.brown.edu><br> <br> </font></html> --=====================_13959426==_.ALT--
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