[NIFL-HEALTH:3670] Re: SAM

From: Lendoak@aol.com
Date: Sat Apr 13 2002 - 11:07:47 EDT


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Subject: [NIFL-HEALTH:3670] Re: SAM
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Dear Karen and net,

Thank you for your interest in Suitability Assessment of Materials (SAM). No 
web site describes SAM, so a brief description here may be helpful. A full 
description is given in Chapter 4 of our book.*

Purpose: Over the years, we had assessed sutiability of over 2,000 health 
education materials in print, audio, and video formats. We developed SAM to 
provide a practical and quantitative way to assess materials that use any of 
these formats, but primarily for text and visuals in print materials. A 
secondary purpose of SAM is to identify potential problem areas (quickly and 
objectively) so these might be revised.    

Assessment factors:  A large number of factors contribute to suitability. To 
keep the SAM to practical size, we limited the number of factors to 22 we 
considered most important. These are segmented under six headings:

- Content  (4)
- Literacy demand (5)
- Graphics (5)
- Layout and typography (3) 
- Learning stimulation and motivation (3)
- Cultural appropriateness (2)

For each of the 22 factors, there are one or more assessment criteria. Most 
of these are measurable , for example: Readability level, typography 
characteristics (print size, line lengths,etc.), the amount of included 
interaction with the reader/viewer, etc. 

Assessment scoring: Scoring criteria are given for each of the 22 factors. 
The material is assigned a 2 (meets all or nearly all assessment items), a 1 
(meets some items), 0 (meets few of none).

A sum of the scores for the 22 factors is made iand converted to terms of 0 
to 100 percent. The scores fall in one of three brackets: 70-100% =suitable, 
40-69% adequate, 0-39% not suitable.

Validation: Most of the individual 22 factors are based on well established 
health education or adult education research and practice. A few factors, 
notably the two in Cultural Appropriateness are less easy to quantify because 
there are so many different cultures. For these two factors, the criteria are 
matching the logic, language, and experience of the material with the culture 
for whom the material is prepared.

An evaluation of SAM was done by asking a number (120)of health educators and 
other health practitioners to assess a health material with text and visuals. 
All were able to so this in about 45 minutes, including time to read it 
through. There was consistency in their evaluation results: About 75% rated 
it adequate (may need suplemental instruction with the material), 10% 
unsuitable, 15% suitable.  

Karen, we hope this is helpful to you. Please contact us at lendoak@aol.com 
if you'd like more info.

best wishes,

Ceci and Len Doak
Patient Learning Assoc. inc.

*Doak, Doak, Root. Teaching aptients with low literacy skills, 2nd Ed.), 
Lippincott, 1996.



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