[NIFL-HEALTH:3699] AMA video/Harvard video

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Date: Wed May 15 2002 - 12:15:33 EDT


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Subject: [NIFL-HEALTH:3699] AMA video/Harvard video
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Greetings: 

Alicia H. White asked: 
>Has anyone used/previewed AMA's video "Low Health Literacy: You Can't Tell
> By Looking".  I'm wondering if it provides examples with for all types of
> healthcare providers (i.e., dietitians) or just MDs? I called the AMA
> ordering center but they did not know what was on the video beyond the
> cover description. Thanks!

I use both the AMA and Harvard videos in my presentations and workshops. They 
would both be helpful for any medical professional. However, I like the AMA 
video best for physicians and the Harvard video seems best for health care 
providers in hospital settings. Both are excellent for presenting the 
problems people with limited literacy skills encounter in health care 
settings. 

But in my opinion, they miss a great opportunity to point out that many 
people with average to above average literacy skills also miss the meaning of 
health related print materials. Many people with adequate to very good 
OVERALL literacy skills may have low HEALTH LITERACY when in a health care 
setting. This can be caused by lack of knowledge of the special medical 
terms, anxiety, effects of being ill, effects of medication, the health care 
providers' lack of ability to communicate information in layperson's terms, 
etc.  When my college-educated father was diagnosed with leukemia, his 
functional health literacy was "zip" because he was so sick, frightened, and 
angry about his diagnosis. He simply couldn't read anywhere near his usual 
level. His "working memory" was full of all the concerns about living or 
dying. (He lived and is remission.) 

Please, everyone, let's remember that "health literacy" is not just about 
communicating health information to people with low overall literacy skills 
(about 1 out of 5 adults). Our challenge is much bigger than that! It's about 
helping ALL health care consumers become literate in the language and systems 
of health care and medicine. 

Audrey Riffenburgh, MA
President, Riffenburgh and Associates
Specialists in Plain Language and Health Literacy since 1994
P.O. Box 6670
Albuquerque, NM  87197-6670    USA 
Phone: 505-345-1107  Fax: 505-345-1104  
E-mail: plnenglish@aol.com 



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