[NIFL-HEALTH:4146] Re: "Health literacy" out "Clear Health

From: Wendy Mettger (wmettger@mindspring.com)
Date: Mon Sep 22 2003 - 22:15:45 EDT


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From: Wendy Mettger <wmettger@mindspring.com>
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Subject: [NIFL-HEALTH:4146] Re: "Health literacy" out "Clear Health 
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Hi all,

I wanted to respond to the thoughtful postings of Audrey and Ian about the
term "Clear Health Communication" that was used at the most recent Pfizer
meeting in Washington, D.C.  I absolutely agree with Audrey that it's
important to broaden the focus to include clear and understandable
communication for all individuals in health care settings.  However, I don't
want the more specific focus on the communication needs of limited literacy
individuals to get lost.

During the mid 1980's and early 90's, I worked in the communications office
of the National Cancer Institute. We designed educational materials and
interventions for the general public and patients.  When I first started at
NCI, many of these materials and projects targeted middle and upper income
populations, rather than the poor and underserved.  This was not an
intentional exclusion, it was simply that many health educators and others
were unaware of the difficulties in reading, understanding and processing
information that confronted individuals with limited literacy skills.  The
work of Len and Ceci Doak during the 1980's and 90's, the research of Terry
Davis, Barry Weiss, Mark Williams, David Baker, Ruth Parker, and others, as
well as the release of the 1992 NALS data helped draw attention to the
communication needs of sorely underserved populations in our country. I
should add that the National Cancer Institute currently has a number of
important initiatives to reach underserved audiences, many health education
materials for marginal readers, and is a major promoter of plain language.
I'd like to find a balance between enhancing health communication between
health professionals and patients, as well as continuing to learn more about
and designing specific interventions to better meet the communication needs
of individuals with limited literacy skills.

Wendy

--
Wendy Mettger, M.A.
President, Mettger Communications
129 Grant Avenue
Takoma Park, MD 20912
Phone: (301)270-2774   Fax: (301)270-5267
E-mail: wmettger@mindspring.com

Principal and Founding Member, The Clear Language Group
www.clearlanguagegroup.com



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