[NIFL-HEALTH:4523] Survey readability

From: MarkH38514@aol.com
Date: Mon Aug 23 2004 - 13:45:57 EDT


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From: MarkH38514@aol.com
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Subject: [NIFL-HEALTH:4523] Survey readability
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I was asked a couple of years ago to do a "readability" analysis of a 
consumer health survey. After looking at the questions and multiple-choice 
alternatives, my recommendation was not to use readability formulas. How do you define a 
"sentence" when you have a question followed by four alternatives? It that 
one long sentence? Five shorter sentences? There's no way to get a grade level 
on multiple choice questions. Of course the formulas were not designed for this 
kind of analysis, but that doesn't stop agencies for asking for it anyway. 
 
I suggested that they do some cognitive testing with consumers, which they 
had planned to do anyway, but the federal sponsor was insisting that the 
questions be written at a particular grade level. Grade level is meaningless if you 
have data on how well people actually understand multiple-choice questions and 
their alternatives. 
 
I told the contractor to tell the federal agencies that such analysis 
couldn't and shouldn't be done. As I recall, they still wanted a grade level for 
multiple-choice questions and answers, which is ridiculous. Too often people who 
ask for readability statistics don't understand when it's appropriate to use 
readability formulas and when it's not. 
 
Mark Hochhauser
 
Mark Hochhauser, Ph.D.
Readability Consultant
3344 Scott Avenue North
Golden Valley, MN 55422
Phone: 763-521-4672
Fax: 763-521-5069
Email: MarkH38514@aol.com


 



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