[NIFL-HEALTH:4673] Call for papers

From: Debbie Yoho (dwyoho@earthlink.net)
Date: Thu Mar 03 2005 - 13:39:41 EST


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Subject: [NIFL-HEALTH:4673] Call for papers
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Posted by moderator:

Call for papers

Studies in Communication Sciences

Thematic section on:

Enhancing health literacy through communication

Guest Editors:  
Peter J. Schulz, Health Care Communication Laboratory, School of
Communication Sciences, University of Lugano 
Kent Nakamoto, Department of Marketing, Virginia Polytechnic Institute and
State University. 
Access to health information is greater than ever before. The mass media
and the Internet have made available to health consumers vast amounts of
medical and health-related information. Policy shifts have increased
consumers’ access to medical records. This welter of information, however,
can overwhelm consumers; they feel overloaded, confused, and uncertain
which information and information sources to trust. Moreover, the technical
complexity of the information can compound these problems. In many ways,
consumers often lack the health literacy to make effective use of the
available information.

Health literacy is a complex phenomenon that plays around a delicate
interrelation of at least three factors: the ability to read and understand
medical information, the ability to use medical information for one’s own
health and make good decisions on the basis of it, and people’s general
attitudes toward life. The damaging consequences of low health literacy
have been widely documented. Low health literacy is associated at the
individual level with lower self-esteem and less successful interaction
with healthcare providers, and at a community level with increasing health
care costs and hospitalization. Conversely, increasing health literacy can
lead to crucial gains in compliance, recall, and satisfaction. As such, the
concept of health literacy has become a central concern in the field of
health communication.

This thematic section of Studies in Communication Science aims to bring
together contributions that explore communication strategies to both reach
people with low health literacy and increase health literacy. We invite
researchers in the humanities and social sciences, as well as mass-media
and technology scholars to share theoretical perspectives, empirical
studies, and case experiences on this topic. Interdisciplinary
contributions are particularly welcome.

Article Format & Topics: 

Article in the thematic section can have a length of up to 15 pages (400
words per page, footnotes and bibliography included). Each author receives
25 free bound reprints of his or her article. The list of possible article
topics includes (but is not limited to):

·       Measures to increase readability 
·       Health literacy and people’s attitudes toward health and
health-related products and services 
·       Health literacy skills 
·       Health literacy in the domain of patient/provider communication 
·       Health literacy and Informed Consent 
·       Health literacy in decision-making 
·       Case studies on health literacy 
·       Improving health literacy through different media 
·       Health literacy and new technologies 

Key Dates: 
·       Submission of Abstract (1-2 pages): 31st March 2005 
·       Feedback on Abstract: 15th April 2005 
·       Submission of Article: 30 June 2005 
·       Feedback from Reviewers: 15th  September 2005 
·       Final Version due: 31st  October 2005 
·       Publication of the Journal: December 2005 

Contact Information: 
For questions or to submit an abstract contact: peter.schulz@lu.unisi.ch 

The Journal’s website (including notes for contributors) can be found at:
www.scoms.ch 


For the Cause!  Debbie

Deborah W. Yoho
Co-moderator, NIFL-Health Listserv
Executive Director, Greater Columbia Literacy Council
Past President, SC Adult Literacy Educators
2728 Devine Street,  Columbia, SC  29205
803-765-2555   Fax  803-799-8417   dwyoho@earthlink.net



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