Return-Path: <nifl-womenlit@literacy.nifl.gov> Received: from literacy (localhost [127.0.0.1]) by literacy.nifl.gov (8.10.2/8.10.2) with SMTP id f02Kxr921164; Tue, 2 Jan 2001 16:00:08 -0500 (EST) Date: Tue, 2 Jan 2001 16:00:08 -0500 (EST) Message-Id: <sa51e9bf.023@langate.gsu.edu> Errors-To: alcrsb@langate.gsu.edu Reply-To: nifl-womenlit@literacy.nifl.gov Originator: nifl-womenlit@literacy.nifl.gov Sender: nifl-womenlit@literacy.nifl.gov Precedence: bulk From: "Daphne Greenberg" <ALCDGG@langate.gsu.edu> To: Multiple recipients of list <nifl-womenlit@literacy.nifl.gov> Subject: [NIFL-WOMENLIT:1118] ad campaign X-Listprocessor-Version: 6.0c -- ListProcessor by Anastasios Kotsikonas Content-Transfer-Encoding: 8bit Content-Type: text/plain; charset=US-ASCII X-Mailer: Novell GroupWise Internet Agent 5.5.3.1 Status: O Content-Length: 1696 Lines: 17 It has been a few months since I have been in NYC (my old stomping ground), but I have been told that there is a really neat ad campaign in the NYC subway system educating people about the prevalence of domestic violence and providing people with a hotline. A person looking at the ad, sees pictures of girls belonging to different races. The pictures look like pictures of girls in a senior high school graduation yearbook. Under each picture there is a caption such as: "Most likely to be forced into sex", "most likely to be knocked unconscious", "most emergency room visits" "most makeup used to hide bruises", "most times told to shut up" "most likely to be forced to quit school" The ad states "for many high school and college girls, the hardest thing to learn is how to end an abusive relationship" It also says "you don't have to be married to be a victim of domestic violence." When I heard about this, I was thinking that it would make a great discussion starter and journal writing starter for adult literacy classrooms. I was wondering if any NYC instructors or learners have utilized this ad as a prompt for instruction. Another thing dawned on me about this ad. My initial reaction was-wow-this is a great ad. Now I am wondering how much more powerful it might have been if boys were the ones photographed with captions such as "most likely to beat up his partner", "most likely to laugh when his buddy tells him how he beat up his girlfriend", etc. Any thoughts on this? Daphne Daphne Greenberg Center for the Study of Adult Literacy Georgia State University University Plaza Atlanta, GA 30303-3083 Fax: 404-651-1415 Ph: 404-651-0400 E-mail: alcdgg@langate.gsu.edu
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