[NIFL-WORKPLACE:151] Working with Employers PAWIN Answers

From: H. A. C. Watson (haw6@psu.edu)
Date: Tue Apr 24 2001 - 22:46:06 EDT


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Subject: [NIFL-WORKPLACE:151] Working with Employers PAWIN Answers
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Thank you to Diane, for posting the next set of answers to the
questions. Here are the PA WIN answers!

1.	How do providers approach employers?

This is a simplistic outline of what we encourage PA WIN affiliates to
do.  We offer a variety of training forums through the network to
support them in this endeavor:

Step 1 - GET THE WORD OUT
r	Brainstorm with your staff
r	Work with your PA WIN region to develop a marketing plan.
r	Offer to speak to: 1.Local CareerLink, WIB, Chamber of Commerce &
Economic Development organizations; 2. Professional organizations
(ASTD, SHIRM, etc.), Local civic clubs (Kiwanis, Lions, etc.).
r	Ask your ABE students where they work.
r	Present to the Board of your own organization and see if they have
any leads.

Step 2 - FOLLOW UP ON LEADS
r	Contact the businesses with “potential.”  Write a letter.  Make
follow up calls.
r	Return phone calls immediately.
r	Set up appointments to come talk.   Be responsive.  Be faster than
expected.

Step 3 - FIRST MEETING – INFORMATION GATHERING WITH PRIMARY CONTACT
Ask Lots of Open Ended Questions:
r	What are the issues – What do they want to see occurring differently
after training?
r	Who are the stakeholders?  Who has a vested interest in the issues
describe? Who could represent them on the training team?
r	Share what your organization could offer…foundation skills
assessment and training, application for PA WIN funding to offset
costs.
r	What is their budget for foundation skills training?


2.	How interested are employers in foundation skills training?
Many employers are very interested in foundation skills training.  In
the last year, PA WIN affiliates have been awarded over 40 grants to
provide customized foundation skills training in the workplace.  If
you consider that this past year is really the first year that the
Network has been fully operational, this is quite a statement.  These
affiliates have been in negotiations with over 200 employers in this
time period to at least discuss the issue of foundation skills in the
workplace.  The potential market for growth is phenomenal.

3.	Do employers understand "foundation skills"? If not, how do you
help them understand what they are?
It is hard to say whether they understand or not.  They have expressed
a need and so that opens the door for dialogue and diagnostic work to
determine which foundation skills they are most concerned about.  This
means we must be speaking a common language.  PA WIN uses a process
developed by the Framework for Foundation Skills project
(http://www.ed.psu.edu/foundationskills/default.asp) to help employers
unlock their foundation skills needs.

4.	How interested are they in paying for the service?
The PA WIN mini-grants allow the employer to “try out” foundation
skills training one time to see if it makes an impact in their
organizations.  We are finding that many of the employers re-hire the
PA WIN affiliate to conduct more training.

5.	How much time does it take to "nurture" a relationship between the
employer and provider? Is it worth it? How do you know?
The numbers for PA WIN are still preliminary but we are seeing that
for every four employers worked with, one contract results.  The
contract is often not immediate and we hear over and over again that
patience and timing is everything.  Some affiliates with experience
have reported as much as 2 years between the initial meeting and a
contract for training.  The average time span is 4-8 months.



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