Imagine spotting a lavender/pink taxi in your community. Wouldn't that
cause a stir? (Especially if all other taxis are black.) 

 

The taxi wrap is just one example of how the Peterborough, UK city
council is working with local businesses and organisations as part of a
wider campaign to improve literacy levels in the community.

 

"Good literacy skills are skills for life and anything that encourages
children and young people to take a real interest in reading and writing
should be encouraged." 

 

Read more and see a photo of the taxi at
http://www.peterborough.net/news/articles/readwrite100.asp

 

 

 

Gail J. Price

Multimedia Specialist

National Center for Family Literacy

325 W. Main Street, Suite 300

Louisville, KY 40202

gprice at famlit.org

502 584-1133, ext. 112

 

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