Hello,

I'm very interested in the use of visuals in health education so I'm really enjoying everyone's comments.  

One challenge in using visuals in health education is finding ones that send appropriate messages about persons with disabilities.  I've seen visuals that inadvertently send the message that persons with disabilities are helpless, passive, and/or victims.   I've also seen visuals that show equipment being used incorrectly so they don't serve as good educational models.  I think it's valuable to ask persons with disabilities review existing visuals that you are thinking of using or provide input into planning a photo shoot to make sure the visual isn't perpetuating a stereotype or illustrating incorrect actions.  If there are resources to do your own photo shoot, I think it's best to use people with disabilities instead of persons without disabilities posing as having a disability.  Sometimes, it can be obvious that the person does not really have a disability and to use someone without a disability might lead to a lack of credibility for your whole message.  

I'm looking forward to learning more about visuals from others on this listserv!

Martha Alexander

-----Original Message-----
From: "Turnbow, Rebecca" <Rebecca.Turnbow at dshs.state.tx.us>
To: "The Health and Literacy Discussion List" <healthliteracy at nifl.gov>
Date: Thu, 4 Jan 2007 16:15:48 -0600
Subject: [HealthLiteracy 531] Re: Wednesday Question: Visuals in Health Ed.

 
This is my first time to post as well. Interesting topic. I am very intrigued at our use of visuals in the public health field. We are exposed to so many visually and emotionally stimulating marketing items everyday.  I find it a daunting task to create visuals that will stimulate learning or behavior change in an already over stimulated society.  As a nutritionist for the WIC program in TX, I always wish I knew more on marketing strategies. I'd like to know how the junk food companies market to kids so they'll beg their mom's buy more chips and candy.  Are we (public health) using this same marketing strategies with our visuals?
Pam McCarthy, RD  from Massachusetts WIC has worked with a marketing firm to develop visuals that use the marketing strategy of emotional messaging for public health issues. The back of the visual features learning points about the picture.  In my opinion these are the most innovative visuals I've seen in public health.  Unfortunately, I don't have a link to her materials.  They should be on the following website soon.  I will attach an example of the front of two of the visuals to this email.  http://www.nal.usda.gov/wicworks/Sharing_Center/statedev_FIT.html
 
Best Regards,
Rebecca Turnbow 
Nutrition Education Consultant
1100 West 49th 
Austin, TX 78756 
512-458-7111 ext 2099 
512-458-7609 fax 
rebecca.turnbow at dshs.state.tx.us 
www.dshs.state.tx.us 

-----Original Message-----
From: healthliteracy-bounces at nifl.gov [mailto:healthliteracy-bounces at nifl.gov]On Behalf Of boyd davis
Sent: Thursday, January 04, 2007 11:45 AM
To: The Health and Literacy Discussion List
Subject: [HealthLiteracy 527] Re: Wednesday Question: Visuals in Health Ed.


I'm with Elba. Is it easier to set up consent forms/release forms and take photos or videos yourself, or shell out the cash to a stock-photo/video company? Which is better?

"Nieves, Elba I" <Elba.Nieves at va.gov> wrote: 

To my one of the biggest problem is to find pictures that do not have
copyright to be able to use them in brochures.


Elba I. Nieves MSN, RN CE
Caribbean Healthcare System
Nursing Patient/Family Health Education Coordinator, Inpatient Diabetes
Educator
10 Casia St
San Juan, PR 00921-3201
E-Mail: Elba.Nieves at va.gov

-----Original Message-----
From: healthliteracy-bounces at nifl.gov
[mailto:healthliteracy-bounces at nifl.gov] On Behalf Of Julie McKinney
Sent: Wednesday, January 03, 2007 5:27 PM
To: healthliteracy at nifl.gov
Subject: [HealthLiteracy 521] Wednesday Question: Visuals in Health Ed.

Hi Everyone,

It's time for Wednesday's question, and I want to prepare for next
week's discussion by getting us thinking about the use of pictures and
visuals in passing on health information. Whether it is during a
clinical appointment, or more formalized health education setting, there
are lots of ways to present health information. What do you see as the
biggest problem in getting health educators to use more visuals in their
instructions?

Think about your own experience and let us know what you think. Send a
brief answer this week, and we'll discuss it further with our guest
speakers next week.

All the best,
Julie


Julie McKinney
Discussion List Moderator
World Education/NCSALL
jmckinney at worlded.org

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