Rebecca,
 
The two examples you attached of emotional messaging for public health
issues are terrific.  
 
If public health agencies and organizations had the mass amounts of
money that junk food companies do we could flood the market with
strategic marketing messages.  The National Institutes of Health (NIH);
brain, eye, mental health, etc. are the exception.
 
We need to leverage our knowledge to create partnerships for funding for
intelligent design, production and distribution.
 
Thanks for sharing.
 
Marcia
___________________ 
Marcia L. Trenter 
Special Assistant to the Office Director 
Office of Training and Communications 
Center for Drug Evaluation and Research 
U.S. Food and Drug Administration 
Office (301) 827 1671 
Fax (301) 827 3056 
____________________ 
  

________________________________

From: [mailto:healthliteracy-bounces at nifl.gov] On Behalf Of Turnbow,
Rebecca
Sent: Thursday, January 04, 2007 5:16 PM
To: The Health and Literacy Discussion List
Subject: [HealthLiteracy 531] Re: Wednesday Question: Visuals in Health
Ed.

This is my first time to post as well. Interesting topic. I am very
intrigued at our use of visuals in the public health field. We are
exposed to so many visually and emotionally stimulating marketing items
everyday.  I find it a daunting task to create visuals that will
stimulate learning or behavior change in an already over stimulated
society.  As a nutritionist for the WIC program in TX, I always wish I
knew more on marketing strategies. I'd like to know how the junk food
companies market to kids so they'll beg their mom's buy more chips and
candy.  Are we (public health) using this same marketing strategies with
our visuals?
Pam McCarthy, RD  from Massachusetts WIC has worked with a marketing
firm to develop visuals that use the marketing strategy of emotional
messaging for public health issues. The back of the visual features
learning points about the picture.  In my opinion these are the most
innovative visuals I've seen in public health.  Unfortunately, I don't
have a link to her materials.  They should be on the following website
soon.  I will attach an example of the front of two of the visuals to
this email.  
http://www.nal.usda.gov/wicworks/Sharing_Center/statedev_FIT.html
 
Best Regards,
Rebecca Turnbow 
Nutrition Education Consultant
1100 West 49th 
Austin, TX 78756 
512-458-7111 ext 2099 
512-458-7609 fax 
rebecca.turnbow at dshs.state.tx.us 
www.dshs.state.tx.us 

	-----Original Message-----
	From: healthliteracy-bounces at nifl.gov
[mailto:healthliteracy-bounces at nifl.gov]On Behalf Of boyd davis
	Sent: Thursday, January 04, 2007 11:45 AM
	To: The Health and Literacy Discussion List
	Subject: [HealthLiteracy 527] Re: Wednesday Question: Visuals in
Health Ed.
	
	
	I'm with Elba. Is it easier to set up consent forms/release
forms and take photos or videos yourself, or shell out the cash to a
stock-photo/video company? Which is better?
	
	"Nieves, Elba I" <Elba.Nieves at va.gov> wrote: 

		To my one of the biggest problem is to find pictures
that do not have
		copyright to be able to use them in brochures.
		
		
		Elba I. Nieves MSN, RN CE
		Caribbean Healthcare System
		Nursing Patient/Family Health Education Coordinator,
Inpatient Diabetes
		Educator
		10 Casia St
		San Juan, PR 00921-3201
		E-Mail: Elba.Nieves at va.gov
		
		-----Original Message-----
		From: healthliteracy-bounces at nifl.gov
		[mailto:healthliteracy-bounces at nifl.gov] On Behalf Of
Julie McKinney
		Sent: Wednesday, January 03, 2007 5:27 PM
		To: healthliteracy at nifl.gov
		Subject: [HealthLiteracy 521] Wednesday Question:
Visuals in Health Ed.
		
		Hi Everyone,
		
		It's time for Wednesday's question, and I want to
prepare for next
		week's discussion by getting us thinking about the use
of pictures and
		visuals in passing on health information. Whether it is
during a
		clinical appointment, or more formalized health
education setting, there
		are lots of ways to present health information. What do
you see as the
		biggest problem in getting health educators to use more
visuals in their
		instructions?
		
		Think about your own experience and let us know what you
think. Send a
		brief answer this week, and we'll discuss it further
with our guest
		speakers next week.
		
		All the best,
		Julie
		
		
		Julie McKinney
		Discussion List Moderator
		World Education/NCSALL
		jmckinney at worlded.org
		
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