Jann, 

Ceci and I agree wholeheartedly with your comments on the personal touches 
and interaction with patients to achieve better results when using print 
materials.

Three easy things that health care providers can do to foster the 
effectiveness of print instructions:

1.  Hi-light, circle, or underline the key point(s) on the material for each 
patient.  That makes the instruction personal for the patient.

2. Write the patients first name or initials on the cover.  This also makes 
the instruction more important and personal for the patient.  (Material 
developers can consider putting a blank line on the upper corner of the cover for 
this purpose.)

3. If the visuals don't have captions, write in a brief caption that tells 
the key point of the visual. (What to look at.)

best wishes,

Ceci and Len Doak
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