[HealthLiteracy 1690] Re: Wednesday Question: Health Literacy and MarketingJoan Medlen joan at ipns.comFri Jan 18 14:35:09 EST 2008
At 06:35 AM 1/18/2008, you wrote: >Even if the motivation is increasing sales and stock value, if a pharmacy >recruits customers by truly providing better service to those with >literacy and language challenges, then it's still a good thing. If I have >an option to go to a pharmacy that consistently ensures that I understand >my medicines, then we all win. They get another customer and I get better >service. This is what I mean by "what is the least dangerous assumption." This terminology is used more in education. "In 1984, Anne Donnellan, a respected researcher in special education, wrote that "the criterion of least dangerous assumption holds that in the absence of conclusive data, educational decisions ought to be based on assumptions which, if incorrect, will have the least dangerous effect on the likelihood that students will be able to functional independently as adults." Furthermore, she concluded "we should assume that poor performance is due to instructional inadequacy rather than to student deficits." In other words, if a student does not do well, the quality of the instruction should be questioned before the student's ability to learn. Thus, for Donnellan, the least-dangerous assumption when working with students with significant disabilities is to assume that they are competent and able to learn, because to do otherwise would result in harm such as fewer educational opportunities, inferior literacy instruction, a segregated education, and fewer choices as an adult." From: http://disabilitysolutions.org/newsletters/files/six/6-3.pdf I know we want to protect people from the complicated, confusing traps that exist, especially with Medicare/Medicald. BUT, I also want to promote independence and skills related to making informed decisions. Presuming that the pharmacy's sole goal is to swindle folks means we do not trust that folks are able to learn or use their skills. This doesn't mean that there are no checks and balances, but it does re-frame, "what is the least dangerous assumption"? Is it that it's all about money or is it that although there is a marketing angle to the project, good can come from providing understandable information about medications - even in a for-profit world? If we do not assume competence of the people we care about and that the service is useful, then we are limiting the options and isolating people with lower literacy skills. I think the focus should be on looking at the quality of the instruction provided....but it sounds like i may be in the minority here. REmember, if people feel swindled or are swindled and they still don't understand their medications, then it is the fault of the program, not the consumer. Removing the opportunity from the consumer says we do not believe they are capable. Respectfully, Joan Medlen, RD, LD Project Director, Creating Solutions www.creating-solutions.info Clinical Advisor, Health Literacy & Communications Special Olympics Health Promotion Author, The Down Syndrome Nutrition Handbook www.downsyndromenutriton.com
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