Breastfeeding Grand Rounds 2008 

Making Breastfeeding the Norm: Social Marketing 

To register: www.albany.edu/sph/coned/bfgr08.htm 

August 7, 2008 (7:30-9:30am ET) 

Speakers:

Ruth Lawrence, MD
Professor of Pediatrics and Obstetrics & Gynecology, University of
Rochester School of Medicine & Dentistry, and author of "Breastfeeding:
A Guide for the Medical Profession"
Lynne Doner Lotenberg, MA, 
Social marketing consultant; co-author of Marketing Public Health;
co-editor of Social Marketing Quarterly
Trish MacEnroe
Director, NYS WIC Training Center
Moderator: Mary Applegate, MD, MPH
Associate Dean for Academic Affairs, University at Albany School of
Public Health, Director, NYS Preventive Medicine Residency Program

Increasing the incidence and duration of breastfeeding among women is a
national and state goal for improved public health. Breastfeeding has
long been recognized as the gold standard for infant nutrition. Social
marketing campaigns are now focused on making breastfeeding not just the
gold standard, but the norm for all women. This broadcast will provide
an overall view of social marketing with specific examples of social
marketing campaigns on breastfeeding.

Objectives:As a result of viewing this satellite broadcast, participants
will be able to:

Describe the importance of making breastfeeding the norm 

Define social marketing 

Describe two social marketing campaigns to make breastfeeding the norm 

To receive Continuing Education Credits individuals must fill out the
Post-Test and Evaluation online. Continuing Education Credits for
Dieticians are available. CERPs can be applied for from IBLCE.

 

 

Susan Brooks

Communications Coordinator

Continuing Education & Professional Development

School of Public Health University at Albany

1 University Place GEC-200

Rensselaer, NY 12144

Ph: 518-486-6453

Fx: 518-402-1137

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