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[HealthLiteracy 3632] Re: Using Likert-type scales for low literate respondents

nancy meyers

njmeyers at gmail.com
Wed Oct 28 08:22:17 EDT 2009


In our work conducting Community-based participatory research with members
of the Deaf Community, we adapted the Likert scale based on a consensus from
25 Deaf people who represented the more language dysfluent sub-set of the
population. (SEE Barbara Allen, Nancy Meyers, John Sullivan et al, Journal
of Communications Research Vol 1, Issue 2/3 2008 pp. 155 "Adaptation of
Likert Scales." Two points that we found critical in our survey process:
When given the choice between a horizontal or vertical scale, all chose the
vertical scale. This was confirmed in consultation with a Deaf psychologist
who said simply: "everyone knows 'up' and everyone knows 'down.'" The
response categories also were changed to reflect the word order and literal
translation from English to American Sign Language. Example: *Somewhat
Important *becomes IMPORTANT, SO-SO. *Not Very Important * becomes
IMPORTANT, LITTLE. *Not Important *becomes IMPORTANT, NOT or IMPORTANT,
NONE. In our case, it is important to remember that American Sign Language
does not have a written form and it has no connection to the English
language. It has its own syntax and grammar. Therefore, it is critical --at
the very least--to put the English into the word order of the individual's
native language.






Nancy Meyers
Communication & Health Education Specialist
Minnesota Deaf Community Health Worker Project
612-702-9458

On Tue, Oct 27, 2009 at 9:18 AM, Felicia Morton fmorton at gmh.edu> wrote:


> Hi all,

>

> Does anyone have a reference or two on the challenge of using Likert-type

> scales with low-literate survey respondents. Specifically, evidence that

> the more points on the response scale, the more difficult for the

> respondents to choose (without consideration of the sensitivity of the tool;

> focusing only on the ease of use for the respondent).

>

> THANKS, as always!

> Felicia

>

> Felicia J. Morton, MSPH, CHES

> Patient Education Specialist

> Patient Care, Quality Management & Education

>

> Grady Health System

> 80 Jesse Hill Jr. Drive, SE Box 26062

> Atlanta, GA 30303

> (404) 616-5153

> (404) 616-0685 - fax

> fmorton at gmh.edu

>

>

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