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<DIV dir=ltr align=left><FONT face=Arial><FONT color=#0000ff><FONT size=2><SPAN
class=852400316-05012007>Rebecca,</SPAN></FONT></FONT></FONT></DIV>
<DIV dir=ltr align=left><FONT face=Arial><FONT color=#0000ff><FONT size=2><SPAN
class=852400316-05012007></SPAN></FONT></FONT></FONT> </DIV>
<DIV dir=ltr align=left><FONT size=+0><FONT size=+0><FONT face=Arial><FONT
color=#0000ff><FONT size=2><SPAN class=852400316-05012007>T</SPAN>he<SPAN
class=852400316-05012007> two examples you
attached of</SPAN> emotional messaging for public
health issues<SPAN class=852400316-05012007> are terrific.
</SPAN></FONT></FONT></FONT></FONT></FONT></DIV>
<DIV dir=ltr align=left><FONT size=+0><FONT size=+0><FONT face=Arial><FONT
color=#0000ff><FONT size=2><SPAN
class=852400316-05012007></SPAN></FONT></FONT></FONT></FONT></FONT> </DIV>
<DIV dir=ltr align=left><FONT size=+0><FONT size=+0><FONT face=Arial><FONT
color=#0000ff><FONT size=2><SPAN class=852400316-05012007>If public health
agencies and organizations had the mass amounts of money that junk food
companies do we could flood the market with strategic marketing messages.
The National Institutes of Health (NIH); brain, eye, mental health, etc. are the
exception.</SPAN></FONT></FONT></FONT></FONT></FONT></DIV>
<DIV dir=ltr align=left><FONT size=+0><FONT size=+0><FONT face=Arial><FONT
color=#0000ff><FONT size=2><SPAN
class=852400316-05012007></SPAN></FONT></FONT></FONT></FONT></FONT> </DIV>
<DIV dir=ltr align=left><FONT size=+0><FONT size=+0><FONT face=Arial><FONT
color=#0000ff><FONT size=2><SPAN class=852400316-05012007>We need to leverage
our knowledge to create partnerships for funding for intelligent
design, production and
distribution.</SPAN></FONT></FONT></FONT></FONT></FONT></DIV>
<DIV dir=ltr align=left><FONT size=+0><FONT size=+0><FONT face=Arial><FONT
color=#0000ff><FONT size=2><SPAN
class=852400316-05012007></SPAN></FONT></FONT></FONT></FONT></FONT> </DIV>
<DIV dir=ltr align=left><FONT size=+0><FONT size=+0><FONT face=Arial><FONT
color=#0000ff><FONT size=2><SPAN class=852400316-05012007>Thanks for
sharing.</SPAN></FONT></FONT></FONT></FONT></FONT></DIV>
<DIV dir=ltr align=left><FONT size=+0><FONT size=+0><FONT face=Arial><FONT
color=#0000ff><FONT size=2><SPAN
class=852400316-05012007></SPAN></FONT></FONT></FONT></FONT></FONT> </DIV>
<DIV dir=ltr align=left><FONT size=+0><FONT size=+0><FONT face=Arial><FONT
color=#0000ff><FONT size=2><SPAN
class=852400316-05012007>Marcia</SPAN></FONT></FONT></FONT></FONT></FONT></DIV>
<DIV dir=ltr align=left><FONT size=+0><FONT size=+0><FONT face=Arial><FONT
color=#0000ff><FONT size=2><SPAN
class=852400316-05012007></SPAN></FONT></FONT></FONT></FONT></FONT><FONT
size=+0><FONT size=+0><FONT face=Arial><FONT color=#0000ff><FONT size=2><SPAN
class=852400316-05012007><SPAN lang=en-us><B><FONT face=Arial color=#808080
size=1>___________________</FONT></B></SPAN> <BR><SPAN lang=en-us><B><FONT
face=Arial color=#808080 size=1>Marcia L. Trenter</FONT></B></SPAN> <BR><SPAN
lang=en-us><B><FONT face=Arial color=#808080 size=1>Special Assistant to the
Office Director</FONT></B></SPAN> <BR><SPAN lang=en-us><B><FONT face=Arial
color=#808080 size=1>Office of Training and Communications</FONT></B></SPAN>
<BR><SPAN lang=en-us><B><FONT face=Arial color=#808080 size=1>Center for Drug
Evaluation and Research</FONT></B></SPAN> <BR><SPAN lang=en-us><B><FONT
face=Arial color=#808080 size=1>U.S. Food and Drug Administration
</FONT></B></SPAN><BR><SPAN lang=en-us><B><FONT face=Arial color=#808080
size=1>Office (301) 827 1671</FONT></B></SPAN> <BR><SPAN lang=en-us><B><FONT
face=Arial color=#808080 size=1>Fax (301) 827 3056</FONT></B></SPAN> <BR><SPAN
lang=en-us><B><FONT face=Arial color=#808080
size=1>____________________</FONT></B></SPAN> <BR><SPAN lang=en-us><B><FONT
face=Arial color=#808080 size=1> </FONT></B></SPAN>
</SPAN></FONT></FONT></FONT></FONT></FONT><BR></DIV>
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<HR tabIndex=-1>
<FONT face=Tahoma size=2><B>From:</B> [mailto:healthliteracy-bounces@nifl.gov]
<B>On Behalf Of </B>Turnbow, Rebecca<BR><B>Sent:</B> Thursday, January 04, 2007
5:16 PM<BR><B>To:</B> The Health and Literacy Discussion List<BR><B>Subject:</B>
[HealthLiteracy 531] Re: Wednesday Question: Visuals in Health
Ed.</FONT><BR></DIV>
<DIV><SPAN class=019383319-04012007><FONT face=Arial color=#0000ff size=2>This
is my first time to post as well. Interesting topic. I am very
intrigued at our use of visuals in the public health field. We are exposed
to so many visually and emotionally stimulating marketing items
everyday. I find it a daunting task to create visuals that will
stimulate learning or behavior change in an already over
stimulated society. As a nutritionist for the WIC program in TX, I always
wish I knew more on marketing strategies. I'd like to know how the
junk food companies market to kids so they'll beg their mom's buy more
chips and candy. Are we (public health) using this
same marketing strategies with our visuals?</FONT></SPAN></DIV>
<DIV><SPAN class=019383319-04012007><FONT face=Arial color=#0000ff size=2>Pam
McCarthy, RD from Massachusetts WIC has worked with a marketing firm
to develop visuals that use the marketing strategy of emotional
messaging for public health issues. The back of the
visual features learning points about the picture. In my opinion
these are the most innovative visuals I've seen in public health.
Unfortunately, I don't have a link to her materials. They should be
on the following website soon. I will attach an example of the front
of two of the visuals to this email. <A
href="http://www.nal.usda.gov/wicworks/Sharing_Center/statedev_FIT.html">http://www.nal.usda.gov/wicworks/Sharing_Center/statedev_FIT.html</A></FONT></SPAN></DIV>
<DIV><SPAN class=019383319-04012007><FONT face=Arial color=#0000ff
size=2></FONT></SPAN> </DIV>
<DIV><SPAN class=019383319-04012007><FONT face=Arial color=#0000ff size=2>Best
Regards,</FONT></SPAN></DIV>
<DIV><SPAN class=019383319-04012007>
<P><FONT face="Arial Unicode MS"><B>Rebecca Turnbow</B> <BR></FONT><FONT
face="Arial Unicode MS"><FONT size=1>Nutrition Education<SPAN
class=019383319-04012007> Consultant</SPAN><BR>1100 West 49th <BR>Austin, TX
78756 <BR>512-458-7111 ext 2099 <BR>512-458-7609 fax</FONT> <BR><FONT
color=#800000 size=2>rebecca.turnbow@dshs.state.tx.us</FONT> <BR><FONT
color=#800000 size=2>www.dshs.state.tx.us</FONT></FONT> </P></SPAN></DIV>
<BLOCKQUOTE>
<DIV class=OutlookMessageHeader dir=ltr align=left><FONT face=Tahoma
size=2>-----Original Message-----<BR><B>From:</B>
healthliteracy-bounces@nifl.gov [mailto:healthliteracy-bounces@nifl.gov]<B>On
Behalf Of </B>boyd davis<BR><B>Sent:</B> Thursday, January 04, 2007 11:45
AM<BR><B>To:</B> The Health and Literacy Discussion List<BR><B>Subject:</B>
[HealthLiteracy 527] Re: Wednesday Question: Visuals in Health
Ed.<BR><BR></FONT></DIV>I'm with Elba. Is it easier to set up consent
forms/release forms and take photos or videos yourself, or shell out the cash
to a stock-photo/video company? Which is better?<BR><BR><B><I>"Nieves, Elba I"
<Elba.Nieves@va.gov></I></B> wrote:
<BLOCKQUOTE class=replbq
style="PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: #1010ff 2px solid">To
my one of the biggest problem is to find pictures that do not
have<BR>copyright to be able to use them in brochures.<BR><BR><BR>Elba I.
Nieves MSN, RN CE<BR>Caribbean Healthcare System<BR>Nursing Patient/Family
Health Education Coordinator, Inpatient Diabetes<BR>Educator<BR>10 Casia
St<BR>San Juan, PR 00921-3201<BR>E-Mail:
Elba.Nieves@va.gov<BR><BR>-----Original Message-----<BR>From:
healthliteracy-bounces@nifl.gov<BR>[mailto:healthliteracy-bounces@nifl.gov]
On Behalf Of Julie McKinney<BR>Sent: Wednesday, January 03, 2007 5:27
PM<BR>To: healthliteracy@nifl.gov<BR>Subject: [HealthLiteracy 521] Wednesday
Question: Visuals in Health Ed.<BR><BR>Hi Everyone,<BR><BR>It's time for
Wednesday's question, and I want to prepare for next<BR>week's discussion by
getting us thinking about the use of pictures and<BR>visuals in passing on
health information. Whether it is during a<BR>clinical appointment, or more
formalized health education setting, there<BR>are lots of ways to present
health information. What do you see as the<BR>biggest problem in getting
health educators to use more visuals in their<BR>instructions?<BR><BR>Think
about your own experience and let us know what you think. Send a<BR>brief
answer this week, and we'll discuss it further with our guest<BR>speakers
next week.<BR><BR>All the best,<BR>Julie<BR><BR><BR>Julie
McKinney<BR>Discussion List Moderator<BR>World
Education/NCSALL<BR>jmckinney@worlded.org<BR><BR>----------------------------------------------------<BR>National
Institute for Literacy<BR>Health and Literacy mailing
list<BR>HealthLiteracy@nifl.gov<BR>To unsubscribe or change your
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to<BR>http://www.nifl.gov/mailman/listinfo/healthliteracy<BR>----------------------------------------------------<BR>National
Institute for Literacy<BR>Health and Literacy mailing
list<BR>HealthLiteracy@nifl.gov<BR>To unsubscribe or change your
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http://www.nifl.gov/mailman/listinfo/healthliteracy<BR></BLOCKQUOTE><BR></BLOCKQUOTE></BODY></HTML>