Melissa:

Thank you for the information.  The book sounds like a
must read.  It would be great to see social marketing
applied to issues that are key to millions of workers
in America, such as the right to strike as opposed to
the right to work.  But, maybe that would be
considered merely propaganda.  I should stop here,
Melissa, and do my homework.  I will get the book
during the week.  Sage has real nice publications.

Sincerely,
Nadia Quiroz-Colby
--- Melissa Monti <melissa_monti at iu13.org> wrote:


> I actually think you, Nadia, and Varshna are BOTH

> correct. There is such a

> thing as Social Marketing and it is the blending of

> marketing and

> educational outreach for social/behavior change that

> Varshna is touching on.

> I highly recommend an easy and interesting

> text/workbook by Philip Kotler

> (et al) called Social Marketing, Sage Publications,

> 2002. I believe you will

> find it directly relevant. Among other things,

> social marketing has been

> used to decrease the rate of littering, increase the

> use of seat belts and

> car seats, increase donor designation rates, and

> decrease the rate of

> drinking and driving. It is different from marketing

> to increase profits but

> not that different. After all, whether you are

> talking about convincing

> people to buy your brand or to take better care of

> their health, you are

> asking them to change their behavior. Happy reading!

> Melissa Monti

> 

> 

>

> > "were already very sensitive to the politics of a

> > Euro-centric popular culture and not so hidden

>> > ------------------------------------------------

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