Every branding has merit.  I like "Read to Succeed"

Dee
  -----Original Message-----
  From: specialtopics-bounces at nifl.gov
[mailto:specialtopics-bounces at nifl.gov]On Behalf Of Preston, Ginger
  Sent: Friday, June 29, 2007 9:51 AM
  To: specialtopics at nifl.gov
  Subject: [SpecialTopics 405] Re: Branding


  Our tagline is very simple - RALLY!Jacksonville then underneath it says
Leading with reading!

  One of the secrets for us was using a graphic design agency - they kept us
true to the branding in everything we do - same color palette is always used
and generally the same format.

  Ginger




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  From: specialtopics-bounces at nifl.gov
[mailto:specialtopics-bounces at nifl.gov] On Behalf Of DSKostrub at aol.com
  Sent: Friday, June 29, 2007 6:12 AM
  To: specialtopics at nifl.gov
  Subject: [SpecialTopics 400] Branding



  I have a specific question for any community literacy groups engaged in
this discussion.  We are seeking to work on the "branding" issue during the
coming year.  One of the things we want to do is to capture in a tagline the
essence of who we are and what we do.



  Could any of you share your tagline?



  For instance, a neighboring coalition has a tagline something like, "Learn
More, Earn More, Be More...."





  Thanks for your help!



  Darlene Kostrub

  Palm Beach County Literacy Coalition

  www.pbcliteracy.org






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